Within our quest for the lightest bottle probable, we took our vision to some group of professional glassmakers. Exploring styles and glassblowing methods to minimise glass usage with no compromising toughness.

The end result saw glass currently being hand-blown right into a teardrop form. For the first time during the model’s background, the enduring sq. Johnnie Walker bottle is reformed. 

Johnnie Walker’s five years of investigation and enhancement have intended the expertise received is getting applied through the number of Diageo items.

Picking out the correct newbie whisky is a vital action for just about any budding malts enthusiast. Allow us to enable You begin your journey.

World Design and style Director at Diageo, Jeremy Lindley who led the look undertaking, reported, “Johnnie Walker Blue Label Ultra was born out of an ideation session checking out the future of luxury. With other groups moving toward light-weight – for instance eyewear and superior-functionality biking – we questioned whether luxurious spirits could follow match. “We took our eyesight into a workforce of specialist glassmakers and during a 5 calendar year check-and-find out procedure slowly but surely discovered how to generate stylish, light-weight glass.

This will produce a discreet opening through which the bottle may be taken off. After pouring a glass of this rare, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its normal resting area in addition to a testomony to purposeful design.

In conjunction with external glass makers, the brand name rethought all aspects of how the bottle is made, designed and transported: from hand-blowing the glass, to using a teardrop shape which, for The very first time ever, meant reforming the iconic Johnnie Walker sq. bottle.

. The Formerly claimed ‘lightest bodyweight Scotch whisky bottle’ was released by a UK retailer and weighed about 298 grams.

Developed by way of a take a look at-and-master model with website external glass makers, this gentle-excess weight bottle encompasses a handblown teardrop condition that reimagines Johnnie Walker's legendary square design and style, exemplifies the way forward for light-weight, and can help find new prospects for lighter, decrease carbon packaging possibilities.

“We didn’t know very well what we had been heading in order to obtain whenever we got down to thrust the boundaries of luxury, and The end result is something that many claimed would not be possible. 

The technological problems that lightweighting provides led us to include different style and design and production technical specs that we couldn't have envisaged Initially of our journey; within the requirement of the tear fall shape which We have now moulded to continue to mimic the long-lasting square kind of Johnnie Walker bottles, to your addition of a protective cage to allow to get a spherical base, as well as the hand-generating and filling of every person bottle to prevent damages in creation.

“We took our eyesight to a staff of pro glassmakers and all over a five year test-and-understand process gradually found out how to produce classy, lightweight glass. The technical difficulties that lightweighting provides led us to include a variety of structure and output technical specs that we couldn't have envisaged Initially of our journey; with the prerequisite of the tear drop condition which We've got moulded to continue to mimic the long-lasting sq. form of Johnnie Walker bottles, for the addition of a protecting cage to allow for a spherical base, and also the hand-creating and filling of every individual bottle to stay away from damages in production.”

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dark chocolate and florals

In whisky packaging, luxurious usually usually means significant—Believe thick bottles with hefty stoppers that double as trophies with a shelf. Johnnie Walker hopes to upend that imagining and embrace the notion that lithe is luxurious.

We have been a world leader in beverage alcohol with An impressive assortment of brand names throughout spirits and beer.

That activity fell to Diageo’s international structure director Jeremy Lindley. Energy and safety ended up Lindley’s priorities, but operate required to stick to type. Just after Studying which the In a natural way strongest form for glass would be the teardrop—The form it In a natural way assumes when liquid—Lindley and his group designed a teardrop with sq. sides, inside a nod to your classic Johnnie Walker silhouette.

And also this, for The very first time in Diageo’s heritage, a license to our patent for mild-fat glass beverage containers are going to be provided with a royalty-free foundation to all as a method to inspire development in the wider business.